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回答各题:
The most obvious purpose of advertising is toinform the consumer of available products or services. The second(31)__________is to sell the product. The second purpose might be more important to themanufacturers than the(32) __________The manufacturers go beyond only tellingconsumers about their products. They also try to per-suade customers to buy the(33) __________by creating a desire (34) __________it. Because ofadvertisement, con-sumers think that they want something that they do not need.After buying something, the purchaser cannot alwaysexplain why it was (35) __________Even (36) __________the purchaser probably does not know why he or she boughtsomething, the manufacturers(37) __________. Manufacturers have analyzed thebusiness of (38) __________ and buying. They know all the differ-ent motivesthat influence a consumer' s purchase--some rational and (39) __________emotional. Furthermore, they take advantage of this (40) __________
Why (41) __________ so many products displayedat the checkout counters in grocery stores? The store manage-ment has some good(42) __________. By the time the customer is (43) __________to pay for a purchase,he or shehas already made rational, thought-out decisions (44) __________ whathe or she needs and wants to buy. The(45) __________ __ feels that he or shehas done a good job of choosing the items. The shopper is especiallyvulnerableat this point. The (46) __________ of candy, chewing gum, andmagazines are very attractive. They persuade thepurchaser to buy something foremotional, not (47) __________motives. For example, the customer neither needsnorplans to buy candy, but while the customer is standing, waiting to paymoney, he or she may suddenly decide to buy(48) __________This is exactly (49) __________thestore and the manufacturer hope that the customer will(50) __________. Thecustomer follows his or her plan.
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